The city of Rab won a rating of 90% as a quality destination

While adding up this year’s overnight stays and arrivals, which are extremely pleasing to all stakeholders in Croatian tourism, there are tourist destinations that use statistics to measure the quality of their stakeholders, and thus offer their destinations.

One of such destinations is the city of Rab, on Rab island, which entered the IQM DESTINATION RAB project at the beginning of this year, in order to improve the quality of the tourist offer and networking of tourist stakeholders from the area of the city of Rab. 

Measuring all types of services

After the initial measurement of the quality of the destination by the local population through a survey questionnaire and analysis of the results, a public call for participation in the project followed, to which 41 stakeholders applied.

Among the stakeholders were renters in the household, caterers, institutions, souvenir shops, hoteliers, etc. After working one-on-one with registered stakeholders, IQM has expanded to the entire destination. 

So, in measuring the online reputation and quality of service and products, using online ratings on portals such as Google Maps, Booking.com, Tripadvisor, Facebook and Airbnb, the measurement report included as many as 163 entities in the tourism of the city of Rab with a total of 7841 reviews made exclusively in 2021.

Subjects involved in the measurement are catering facilities such as restaurants, beach bars, fast food outlets, cafes, accommodation facilities such as camps, hotels, private accommodation, but also natural attractions such as beaches, cultural attractions, and shops, souvenir shops, fish markets and similar.

The 90% rating in the pandemic year

The high 90% rating in the second pandemic season was certainly not easy to achieve, but it will be best known to the tourism stakeholders themselves, who deserved this rating. 

The need for this way of measuring the quality and researching the quality of the destination out of the desire of the Tourist Board of Rab to present the city of Rab to the general public as a high-quality destination that instils confidence in future tourists and welcomes them, in addition to the faithful and longtime.

Destination The city of Rab encourages its tourists to review their stay in various tourist facilities, in order to obtain feedback, which can help her in further progress. 

Tourist traffic, which means overnight stays and arrivals, is satisfying, but the profit made by tourist stakeholders is a much more important category. The desired profit is possible only with a serious level of destination quality and excellent value for money. Better business through the tourist year creates a satisfied local population, which is not afraid of serious work and commitment.

It is commendable that there is a continuity of high grades throughout the summer months, which can otherwise be difficult to maintain quality. All this points to the existence of sustainability of the destination itself, which often can only be a happily used phrase. 

But the city of Rab confirms that with the effort and commitment of all tourism stakeholders, sustainability is possible. We should not forget the institutions such as the City of Rab, which together with its associated companies and institutions creates a framework for the implementation of tourist activities.

On this occasion, the Office of the Tourist Board of the City of Rab congratulates all stakeholders in tourism in the City of Rab on this high rating, and calls for an even greater commitment to achieve an even higher rating next year!

Source: Rabdanas.com